The important factors of hotels sales and marketing

Published: 14th June 2011
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Marketing and advertising is the most essential part of every business. To spread the name around, to market about the services and product help to increase the customer’s base and also the name, fame and profit of the business. So when devising a marketing plan for your hotel one wants to seek easy on pocket and extraordinary strategies to help you outshines your competitors but want the spend to be limited in a budget.

When somebody starts a new business in hospitality, leisure and tourism they want a sure shot marketing plan which will help them to spread the world all over around. A hotel marketing plan includes tactics to promote the main four Ps i.e. Product, Promotion, Price and Place by keeping in mind customer retention and key partnerships. But one most important thing should be kept in mind that all the elements should focus on hotel’s intended customers and its geographical region.

1) Product – Services Your Business is providing
Every hotel has same product to offer, rooms to stay, food to eat but what makes them different from each other is the services, comfort they are offering. Such services include entertainment, quality of food, communication with outside world, health assistance. Some other provides more luxuries like spa, casino, shopping arenas.
Besides the differences in the offerings one should focus on presenting the information clearly and complete. The readers should get clear view of the products and offerings and their quality of excellence.
2) Promotion - Spreading the word out
Marketing, advertising and promotion is the key to make the world aware of your business presence. Your marketing plan should focus on the USP of your business, make people area of its unique value proposition of your services and convert them into customers. Target on that segment of the audience you want to cater. Try to think like a customer, what they want, how they want, what will make them happy.
3) Price – Marketing Spend
Marketing and promotion is a vast field where one can implement lot many strategies so one can spend millions on it. But every business has a preset budget and a percentage has been fixed for the marketing part. So your marketing plan should be conceptualize within your budget range.
4) Place - Customers and your Service rendezvous
Place here is not the actual location where your business is situated, but a virtual place where a customer sees information, images about your business. From where he can get the whole idea about the things. Such places can include websites, travel agents which promote your services on commission basis or you can hire a dedicated sales staff which brings in leads for you.

Other factors
Internet Marketing
Web is the place where everyone goes to find a answer to every query they have. So you should have a good web presence, so that a customer who is looking out for the services you are giving can find you easily. More the demand of the product more will be the competition for that in the market. Get your site SEO optimized with the highly relevant, searchable keywords.
Events
Organize events to create a buzz about the business in the community. Participate in local trade fairs organizing in your city. Add a splash of unusual tactics to your promotion.



Impact Sales provides hotels sales and marketing for hospitality, leisure and tourism industry. We assist and advise business owners to increase the sales and profit of their business. As a tourism consultancy they provide wide range of services to meet your business challenges.

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